Samsung has swung around on its prior investment in organic
light-emitting diodes, or OLEDs, the screens typically produced for
smartphone and tablet use. Samsung, as an important manufacturer for
such devices, has been invested in the development of OLEDs for quite
some time, but now the company is seeking a different take on their
phones and other electronics, following the decline in sales of the
iPhone X.
Apple, Samsung’s long-time rivals, have experienced
slow sales since their release of the iPhone X. As Samsung’s design
capacity for OLEDs is strong, the company expected a high demand from
their opposition in order to remain competitive within the electronics
industry. The underwhelming iPhone X sales since the phone’s release
have now got Samsung questioning: where to next?
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